The Insider: The People, Process, and Tech Behind Saucony’s Running Shoes

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Saucony is a footwear brand created by and for runners. In fact, Pat O’Malley, the Senior Vice President of Global Product has only missed three days of running total during the 11-plus years he’s worked at the company. Improving the runner’s experience is truly the brand’s number one priority. “The mission that we have as a company is to empower the human spirit through running,” says Richie Woodworth, President of Saucony.

saucony-innovation-labOne way the brand sets itself apart from the competition is by opening the doors of its Human Performance & Innovation Lab. Many brands keep their labs under wraps, but Saucony’s is centered in the middle of the production team’s workspace and encourages collaboration with all departments in the footwear development process.

To learn more about this brand’s dedication, the Innovation Lab, and all the high-tech equipment that goes into developing Saucony’s running shoes, check out the exclusive behind-the-scenes video below.